Infographic: Characterizing California Electric Vehicle Consumer Segments - TRB Poster
January 16, 2017
Using data from the Clean Vehicle Rebate Project’s Electric Vehicle Consumer Survey (2013-2015), this poster profiles two distinct electric vehicle market segments that may represent opportunities to expand sales into the mainstream: “rebate essentials” and “converts.” Characteristics examined include the transaction process, household information, demographics, motivations, and prior experience with EVs.
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