Using data from the Clean Vehicle Rebate Project’s Electric Vehicle Consumer Survey (2013-2015), this poster profiles two distinct electric vehicle market segments that may represent opportunities to expand sales into the mainstream: “rebate essentials” and “converts.” Characteristics examined include the transaction process, household information, demographics, motivations, and prior experience with EVs.

Please cite the use of this infographic. We recommend the following:

Center for Sustainable Energy (2017). CVRP Infographic:  Characterizing California Electric Vehicle Consumer Segments - TRB Poster. Retrieved [insert date retrieved] from