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Presentation: “CVRP Data Brief: MSRP Considerations”

Provides updated data related to the manufacturer’s suggested retail price (MSRP) of rebated vehicles:

  • 92% of rebated vehicles had model-minimum MSRPs below $40,000 before incentives (model year 2019).
  • At model-minimum MSRP greater than $60,000, rebate influence decreases substantially (2019 purchases/leases).
  • Rebate influence by MSRP shown overall, for Tesla compared to non-Tesla vehicles, and for cars compared to SUVs/vans.