Updated and corrected version of a presentation given at the Roadmap 12 Conference in Portland, OR (June 19, 2019): 

• Describes three major strategies for growing the EV market using target market segments
• Uses CVRP program data to characterize “Rebate Essentials”—consumers who would not have acquired an EV without the rebate—to inform strategies for reducing free ridership and improving program cost-effectiveness
• Uses program data to characterize “EV Converts”—rebate recipients who had low initial interest in EVs when they began their car search—to inform strategies to make EV markets more mainstream
• Provides factors that explain segment membership and ranks their importance for prioritization