- Rebate Importance: enabler of EV acquisition for 88% (up from 82% in 2020).
- Rebate Essentiality: steady in to 2022 (had decreased in 2020, primarily for Tesla consumers, followed by decreases for non-Tesla in 2021).
- 33% for Teslas, 32% for PHEVs (down from 38% in ‘21), 41% for non-Tesla BEVs
- However, remained strong at 50% for Increased Rebate recipients
- Expensive/attractive offerings (long-range BEVs, Teslas) were less frequently Rebate Essential, but influence on Tesla SUVs increased.
- Rebate influence decreases as MSRP increases.
- Evidence still weak for MSRP caps below $60k for Increased Rebates.
- Slides describe process for converting results into a “Free Rider Abatement Curve” to rank-order program-design recommendations.
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