Provides updated data characterizing EV adopters rebated for calendar-year 2021 purchases/leases:
- The percentage of rebate recipients that select solely white/Caucasian race/ethnicity is lower than new-vehicle buyers.
- 73% of funding went to households with incomes less than $150k, who are 68% of new-vehicle buyers.
- Program participants continue to be predominantly male and/or home-owners.
- Several other characteristics are trending toward mainstream consumers, and strategic segments being examined present a pathway forward.
- Metrics can quantify the “length of the road ahead.”