Provides updated data characterizing EV adopters rebated for calendar-year 2021 purchases/leases:

  • The percentage of rebate recipients that select solely white/Caucasian race/ethnicity is lower than new-vehicle buyers.
  • 73% of funding went to households with incomes less than $150k, who are 68% of new-vehicle buyers.
  • Program participants continue to be predominantly male and/or home-owners.
  • Several other characteristics are trending toward mainstream consumers, and strategic segments being examined present a pathway forward.
  • Metrics can quantify the “length of the road ahead.”