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Conference Paper: “Strategically Targeting Plug-in Electric Vehicle Rebates and Outreach Using Characteristics of ‘Rebate-Essential’ Consumers in 2016–2017” (update)

Update to paper published in the proceedings of the 31st International Electric Vehicles Symposium (Kobe, Japan 2018):

  • Findings inform targeted marketing/education/outreach efforts, incentive program design, and other supportive policies.

  • Uses logistic regression to examine the relationship between rebate influence and consumer factors (demographic, household, and transaction characteristics; motivations; and experience).

  • Uses 2016–2017 data characterizing rebated California plug-in electric vehicle (EV) consumers.

  • Models adopters of battery EVs and plug-in hybrid EVs separately to capture their unique qualities and circumstances.